Microsoft-Yahoo search deal approved

2/19/2010 03:32:00 PM |


Microsoft's plans to buy Yahoo's internet search and search advertising businesses have been cleared by both European and US regulators.


The European Commission ruled that the deal "would not significantly impede effective competition".  Under the deal, Yahoo's website will use Microsoft's Bing search engine, and the two firms will share the revenues.  Microsoft is seeking to increase its share of the search engine industry, which is dominated by Google.  It and Yahoo first announced the planned tie-up in July of last year. 
'Stronger competitor'
In explaining its decision, the Commission said that taken together, Microsoft and Yahoo currently have less than 10% of the search engine market in Europe, with Google controlling 90%.   The Commission said its investigation showed that the deal was expected to "to increase competition in internet search and search advertising by allowing Microsoft to become a stronger competitor to Google". (Read more)

Sumber : http://news.bbc.co.uk

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